Students and staff from Finland, Norway, the Netherlands and Ireland /CIT took part in an innovative programme aimed at encouraging a culture of entrepreneurship among students from a wide range of disciplines including Art, Media and PR. Called ‘European Creative Futures’, this Intensive Programme was hosted by CIT, bringing together 42 students from 18 different nationalities with the aim of promoting business acumen and entrepreneurial know-how among students intending to pursue careers in the creative industries. The programme has been running now for eleven years and this is our third time hosting the programme at CIT.
The one-week programme of intensive study and practical learning allows students to share experiences, points of view, and learn together, about entrepreneurship in the creative fields.
From the outset, students worked in small multi-disciplinary, multinational groups, generating business ideas with a view to developing new products and services in the creative industries sector. Students learned by doing through a series of interactive lectures, group discussions and workshops. They also carried out market research to identify target markets and pitched their ideas to local entrepreneurs in CIT’s Rubicon Centre.